Managing Failed Ideas
PDMA Visions I'm intrigued by this article about failed ideas. It said we need 25 ideas to come up with a polished perfected ones. However those 24 other rejected ideas should be stored in a "Recycle Bin" so that we can check back on them, maybe perfected them for a different audiences. These are the criteria for the Recycle Bin. Recycle Bin Information The author urges companies to keep the following information about each idea in its recycle bin: His or her understanding of the idea. Reasons/assumptions for which it was not considered. Circumstances under which it could have been considered. Relevance to the current project plan (1-10 rating). Would it be applicable to a different product? Did we overemphasize the core competency aspect? Whether or not the preliminary marketing survey was relevant to the said idea. Whether enough market behavior information was available. Whether