Managing Failed Ideas
PDMA Visions I'm intrigued by this article about failed ideas. It said we need 25 ideas to come up with a polished perfected ones. However those 24 other rejected ideas should be stored in a "Recycle Bin" so that we can check back on them, maybe perfected them for a different audiences. These are the criteria for the Recycle Bin. Recycle Bin Information The author urges companies to keep the following information about each idea in its recycle bin: His or her understanding of the idea. Reasons/assumptions for which it was not considered. Circumstances under which it could have been considered. Relevance to the current project plan (1-10 rating). Would it be applicable to a different product? Did we overemphasize the core competency aspect? Whether or not the preliminary marketing survey was relevant to the said idea. Whether enough market behavior information was available. Whether ...